Home > Ideas > Spread it just right!

Spread it just right!

Butter - Thick or thin

A sandwich is deposited in front of you by the waiter; you take the first bite and pull a face to express disappointment. Thoughts of delicious crisp buttered-toast melting in your mouth are killed by an insensitive cook who had applied a microscopic layer of butter, probably under instructions from his boss. The boss-man was more worried about his expenses that your satisfaction. You obviously kick up a fuss and ask the waiter to add a more generous helping of the dairy treat.

No consider yourself and the other person you meet as two slices of bread and the interaction / conversation that takes place between you as the layer of butter and you will be able to see networking in a new light.

If you are diffident or unwilling to share information the other person feels short-changed and you lose the opportunity to make an impact. The listener won’t consider it worthwhile to have a chat with you and would soon move elsewhere. You will end up not being aware of the other person’s work, or need, if smart questions aren’t asked to evoke a response. And it’s important that you wait for a complete answer before you ask further questions, or butt in to add your thoughts. When you are in a large gathering it is also important to spend some time with each person to give and get information. Flitting from group to group hoping to meet a lot of people would be counter-productive. You end not knowing anyone really well and they would know very little about you too.

Talking non-stop to just one person can be counter-productive – s/he might classify you as a bore and run away the next time you approach; and you might miss the opportunity to meet other interesting people in the gathering.

The message – if you apply too thick a layer of butter it is not going to increase the taste of your sandwich and in the bargain it form a potentially harmful deposit of fat around your waist.

The trick in networking, as in sandwich making, is to get the layer that goes in between just right!

The trick in networking, as in sandwich making, is to get what goes in between just right!


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The author, Jayadev Menon, has his own Business Consulting & Training practice, AKSH People Transformation.  To know more about his Consulting, Training and Coaching solutions visit http://www.akshworld.com or write to jayadev.menon@akshworld.com

  1. June 12, 2013 at 3:43 pm

    That is an amazing simile, JM! We all realise the truth but we rarely remember it. Your example has ensured that I am not going to forget it easily.

    • JayadevM
      June 12, 2013 at 7:22 pm

      Thanks a lot, Umashankar.

  2. June 12, 2013 at 5:46 pm

    Went to KFC Trivandrum today…. felt the same way foodwise!! Great article Jay!!

    • JayadevM
      June 12, 2013 at 7:21 pm


      At KFC less is not more, eh?

  3. Prem Velayudhan
    June 12, 2013 at 8:43 pm

    “intuitive buttering”… that’s the secret… well put Jay… as always. Cheers!!!

    • JayadevM
      June 12, 2013 at 8:48 pm

      Ha! Ha!

      I like that term … Intuitive buttering.

      Thank you, Prem.

  4. Jithu
    June 13, 2013 at 7:57 am

    Just the right spread Chief!!

    • JayadevM
      June 13, 2013 at 8:30 am

      Thank you, Jitesh!

  5. Raji Sumanth
    June 13, 2013 at 9:42 am

    Spot on, J. An excellent analogy to put your point forth. On a relevant note….I hope you’ve managed to retrieve your files. 🙂

    • JayadevM
      June 13, 2013 at 9:54 am

      Hey Raji

      Good to see you at my blog. Thank you for reading.

      But I still haven’t found those missing articles – those were posted at another blog. There is no response from Google yet. 😦

  6. June 17, 2013 at 6:42 pm

    That is so true, it has to be just right. Thanks for teaching a wonderful lesson with such ease.

    • JayadevM
      June 17, 2013 at 7:00 pm

      Hi Saru

      Great to hear from a fellow Indiblogger.

      I am glad you stopped by and shared a thought after reading the article.

      Thank you!

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