Home > Ideas > Reach out and touch!

Reach out and touch!

We live, we learn, we work, we earn, we make merry, we play, we have fun, we grow … we may even win accolades and awards; but then there are so many people doing that. Some of us may become celebrities by excelling in our fields; but we become cause célèbre or something special when we do things that make a lasting impact on the world around us … that does not happen when we work harder or when we win for ourself; it only happens when we heed a different call, it happens when we win for others. And by doing that we become giants among men, truly Awesome!

What are some of the ways we can create this transformation, in ourselves, to bring about a positive change in the world around us: we can help others through moments of crisis, bringing hope of a better life to people who are less privileged than us or make someone happy. The act may seem insignificant, but believe you me, it isn’t!

Here’s how a bunch of young professionals did it:

Many years back when I worked with a telecom start-up I watched a group of young Customer Care Executives go on a journey that made them Awesome!

After the hectic launch phase (people worked all 7 days some weeks and way beyond regular hours on all days) was completed the organisation had reached steady state operations and the staff were not as busy as they used to be – there was a need to find something interesting and worthwhile to pursue because now they were going home earlier than they were accustomed to – “Let’s do something useful as a team” was the thought.

That’s when one of them read an article in the newspaper about an old age home in need for cash – the social organisation that was running the home were told to move to a new location and were in dire need of funds to make the transition.

The young Executive informed the team that this is a worthwhile cause and they could execute this project in their spare time. Soon there were a few more who liked the idea and a plan was hatched. They decided to conduct a music concert to raise funds –the required fund would be raised through ticket sales. The Senior Management heard about the project and were impressed with the dedication of the young team. They decided to support the project by way of funds and marketing inputs. The company’s marketing team helped to create the publicity material. Many employees helped in the sale of tickets. Some of the affluent customers of the organisation contributed generously to the cause.

The program was a success and the young Samaritans were able to light up many hearts in that old age home with their love.

The impact on team morale was huge and the company too benefited from the association with the cause – but the actual winners were the young set of professionals who had the heart to reach out to a group of people who needed help … fulfilling a duty towards the community.

They were a regular bunch of people like you and me – doing a job and living like most other normal folks do, and then one day they decided to be extraordinary – it was a journey that made them special … they lit up a few lives forever and won over many hearts. I salute their spirit.

On a different note, here is a video I saw just yesterday about a child who would be able to do much more in life if she got access to good education: http://bigbitz.blogspot.in/2012/04/2-lives2-miles-apart.html

Can you help one such child in your community?

There are a thousand different ways you can cause a celebration in the world around you?

P.S: If you already are involved in some such activity please accept my heartfelt appreciation and best wishes. You are a Champ!

Kindly share your experience and thoughts in the comments column so that some others can pick up that idea and do some magic too.

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  1. April 29, 2012 at 6:57 pm

    Jay this is an issue close to my heart…..i was doing part time work for an old age home when i was in chennai and since then trying to find out ways to improve the conditions there.Hats off to those youngsters for their idea and thank u so much for such a nice article.

    • JayadevM
      April 29, 2012 at 7:03 pm


      First of all my heartfelt appreciation for the service you did. It needs a special mindset to do something like that.

      You should share more information on the work you did there … it will help others to follow your footsteps.

      And thank you for the appreciation!

  2. Clifford
    April 30, 2012 at 4:34 pm

    Hi JM, Nice thoughts and well articulated. We did something like this around 10 years back. There is an old age home very close to INS Dronacharya, Fort Cochin. It was X’mas time and those days we used to go carolling to all the neighbourbood. Rich folk loved the guitaring and the singing we did as a group and we were flushed with more funds than required for our normal dose of rum for the season. We decided that this time we will use the funds for 2 things. a) go for a nice hill station trip b) do a community event. The community event was simple – Sponsor a nice good lunch, put our hands around the old people in that home by spending time with them talking, singing and bringing a smile to their faces. The event was such a success that even to this day I cant forget the joy that gleamed through their eyes.

    • JayadevM
      April 30, 2012 at 4:53 pm

      Wonderful gesture, Clifford!

      You celebrated the spirited of Christmas … Am sure they still remember you.

  3. April 30, 2012 at 5:18 pm

    Charity like under garment though very essential is obsene when seen outside… hence I wish not to talk about one village urchim Malaram whom I helped… Story told if solicited…!!

    • JayadevM
      April 30, 2012 at 5:26 pm


      You are right! Charity is best done, not talked about … that’s why I presented the work done by my kind hearted colleagues.

      Am sure you have more than one story to share on this subject. Light up few more lives.

  4. Jamy
    May 2, 2012 at 6:17 am

    Hi Jay, my Mum has been involved in so many charitable causes from the time i can remember…lost count though! I have been trying to do my bit by donating footwear and mattresses for an orphanage that her association runs. Am sponsoring a very deserving young lady’s full year’s education right now- the whole family is in doldrums and she’s a very bright student. Thanks to my mother’s constant encouragement and her passion, I am slowly but steadily getting addicted to trying to uplift the lives of as many underprivileged people as I possibly can. I try and bring that same passion into Customer Service and genuinely care for each and every one of my guests and work colleagues!!

    • JayadevM
      May 2, 2012 at 9:26 am

      Hi Jamy

      Such a wonderful message .. fills a person with hope. Hats Off to your mom for all the good work she’s been doing, I can imagine the impact all that’s making in the community around her.

      Congrats to you for following your mom’s footsteps.

      Am sure your customers and co-workers are happy people.

      Keep up the tradition!

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