Home > Ideas > What the bloggy hell?

What the bloggy hell?

This is the 122nd  article at the Sales Coach Blog. The previous 121 articles were received well – many were appreciated, some got wild applause, many readers said that they have benefited from the messages; majority of the articles were based on my experiences as a Sales Professional, some of them came to life from the conversations I had with fellow professionals and a few grew out of the feedback and comments received from readers.

Here are a few messages I picked up along the way that helped to make my articles readable – they answer the question: What kept bringing the readers back to my blog?

  1. Be interesting – Create an enjoyable reading experience. Instead of providing text-bookish fare, use your experiences to convey the message – there are so many interesting episodes that you were a part of or you were witness to or there are so many stories that came to your notice from myriad sources – use them. The best teachers use stories and anecdotes to share their wisdom – they have global appeal. Use simple language and examples that people can relate to.
  2. Be provocative – Make people think and provoke action. There is wisdom in not being patronizing. Just deliver the message – people know what to make off it and they would find ways to use it. But at times you have to pull people out of their comfort zone by asking difficult questions or by prodding them into action. Show them how they can benefit from the change and to make that happen you make have to tease or gently chide or be an irritant (the right kind).
  3. Be brief – Try to pack the message into as few words as possible – the longest article presented has a little over 700 words and most are in the 500-550 words region. A reader only needs to spend 5-7 minutes reading them and maybe a few more to make a response, if he or she so wishes. Sparing 10 minutes each day or at least 3-4 days each week isn’t so difficult and many have been kind enough to keep doing that – if the Sales Coach blog has reached an average readership of 50 it’s because people can easily fit the visit into their tight schedule.
  4. Be controversial – At times it helps to push the envelope a little bit – create an irritation or suggest something that’s different from the routine, maybe even out of ordinary. That makes people sit up and take notice and possibly think a bit more about how they see work and the issues they face in life. It makes people search for alternatives beyond the conventional. Unconventional (sometimes called out-of-the-box) thinking has helped solve problems and even find better or hitherto non-existent solutions – you are taking it to the next level!

Can you tell me what brings you back to this blog often and what you most like about it? It will also be useful to know what else you would like to see here – a few of you have been kind enough to make suggestions but I would like to hear from more readers.

I enjoy this activity immensely and intend to maintain the ethos presented above in all the articles and other material presented at the Sales Coach Blog in the months ahead.

Categories: Ideas
  1. April 20, 2012 at 7:33 pm

    Now you know why I keep coming back to read your blog !! Found it very interesting. Keep going Jay. How you incorporate all your ideas, thoughts, experiences, knowledge and not to forget even the humor is what makes this great reading material.

    • JayadevM
      April 20, 2012 at 7:38 pm

      Thanks a tonne, Divya!

      Look forward to more visits and comments from you.

      And I shall keep this effort going. Regards

  2. April 21, 2012 at 4:01 am

    Good one, my friend.

    • JayadevM
      April 21, 2012 at 6:34 am

      Thank you, Shoba!

  3. Vishak
    April 21, 2012 at 7:09 am

    Interesting, Provocative, Brief, Controversial…thanks for sharing the wisdom Sir, cheers…

    • JayadevM
      April 21, 2012 at 7:56 am

      Thank you for stop by, Vishal.

      Am glad you liked the message

  4. Roger Christian
    April 21, 2012 at 7:19 am

    “Good One” Keep Going.God Bless.

    • JayadevM
      April 21, 2012 at 7:56 am

      Thank you, Roger

  5. Jamy
    April 21, 2012 at 5:19 pm

    I can relate to most of your blogs coz am in an industry that incorporates all and more of what you furnish… simple and to the point. eh:)

    • JayadevM
      April 21, 2012 at 5:37 pm

      Ha! Ha! Ha!

      Jamy, good one … but I haven’t finished yet. This blog is Work-in-Progress. 🙂

      But I understand what you are saying. There is so much to discuss … so many facets to Sales, Business Development and Service. We can go on and on about it.

      I hope to keep you and other readers interested in the days ahead.

  6. Anantha Kumar
    April 22, 2012 at 11:36 am

    Pointers, attributes, focus, impetus, brain-storming, reading, sharing, experience,
    thy name is Jayadev Menon
    thou art a Pheno-menon

    Poetry apart, that was a wonderful write and aptly applicable to all workaholics, who earn their bread and butter by meticulously practising

    • JayadevM
      April 22, 2012 at 12:44 pm

      Anatha, thank you for that lyrical response. Am glad that you found the article useful.


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