Home > Ideas > Even the echo has a message!

Even the echo has a message!

Steve Jobs had Steve Wozniak, Bill Gates had Paul Allen, Larry Page had Sergey Brin, even the Lone Ranger had Tonto … jokes apart it’s amazing to have a sounding board!

I am not suggesting even for a moment that the other partner in the pairs mentioned above was just an alter ego or sounding board – each of them had valuable contributions to make in the growth of the organisation they helped create – but being in pairs they were able to discuss, deliberate, rip-up and splice together each other’s ideas. That is a huge advantage for fledgling enterprises and entrepreneurs.

Yesterday, I met a young entrepreneur, Sunil Menon, regular reader of my blog (Good Man!) – He was in town and wanted to bounce some ideas off me! We have been exchanging emails ever since he read an article at the Sales Coach blog a few weeks back and wrote in to say that it sparked some new ideas.

Yesterday, it was the same thing again; my most recent article “rang a bell” and being in Cochin, on a business visit, decided to meet me to discuss the matter further.

Sunil said that the biggest worry at present is not lack of customers or cash flow or invesors, it is the lack of a fellow wayfarer. Someone who would travel the path with him and be able to:

–          Value-add,

–          Slice and dice ideas

–          Be available for discussions,

–          Provide support in decision making,

–          Be willing to shoulder part of the load

–          Provide fresh perspectives or

–          Add an unthought of dimension

I have faced this problem on numerous occasions and have not been able to resolve it fully yet. It is tough being a solopreneur! Ones own ideas and decisions have to be looked at from different angles as if one were switching between Jekyll’s and Hyde’s roles – maybe having a split personality helps in business!

As an Entreperneur or even as a practicing professional it helps to have someone to talk to. The other person is able to look at your ideas with greater objectivity and even add a bit their perspective to it without changing it beyond recognition. If the person previous experience happens to be from the same business domain s/he can add their knowledge and improve the idea further.

Maybe even saying it out loudly to your pet dog or canary will help you to get a breakthrough or think up something new. But that should be the last resort.

Although a new entrant in the segment Sunil has been successful it breaking into the market and he is confident about the year ahead –he can hire a Consultant, but then it means two things – a fat fee and getting into too much detail and elboration. The expert knows best and has to prove it all the time! But the entrepreneur is usually looking for validation and value-addition to the basic premise he or she has created. He wants a regular sounding board – someone who would listen to his strategies, ideas and decisions and quiz him about it and guide him occasionally or maybe just be the catalyst!

What has been your experience … Is there someone to call Kemo Sabe? Get a Business Pardner with whom you can ride into a Glorious Sunset discussing new adventures!

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  1. March 15, 2012 at 12:24 pm

    Hey Jay,
    You put my thoughts so succinctly.

    • JayadevM
      March 15, 2012 at 1:47 pm

      Hi Sunil,

      Thank you! It was conveyed quite clearly and unambiguously by you.

      Glad to hear that I am a good listener … my wife should see your comment. 🙂

  2. March 15, 2012 at 1:33 pm

    Awesome

    • JayadevM
      March 15, 2012 at 1:45 pm

      Thank you, Owais!

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