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I want it NOW!

Indians are buying … Big Time … like there is no tomorrow!!

There is no recession! White Goods, Consumer Electronics, Cars, Jewelry, Art, Homes, Spa and Travel – everyone is cashing in on the boom because Indians are not holding back now. The luxury segment in this country is set to treble by 2015 says a report in Forbes India.

I heard from a friend who owns a resort that the foreign tourists (mainly Europeans and Americans) have turned into budget tourist and the Indians are the ones who splurge. Gone are the days when the Indian’s  idea of a vacation was a trip to their parental homes – now it is foreign tours or cruises with family and friends.

“Budget” is infra dig, it’s the boutique hotels and exclusive getaways that are all the rage. A Honeymoon trip to any location other than Switzerland, Greece or Bali is considered uncool!

A friend on Facebook said that her husband moved HQ from Dubai, the pleasure capital of the world, to Bangalore. Why? The business opportunity in the luxury products segment is much bigger in India now. His business wants to make hay in the Happy Season that’s on in India now. The Industrialists and other businessmen are investing in Executive Jets, High-end Cars and expensive paintings – budgets for homes and interiors have shot into hundreds of crores!

Earlier even the rich saved money for another day – they were frugal in their lifestyles. Private Air-crafts and luxury cars were only with a few known rich families in India. But today new luxury cars run about with joyous abandon even on the crowded and bumpy roads of Industrially backward Kerala.

People have stopped putting money aside for another day – they want their pleasure here and now. People are even borrowing money to enjoy life.

It surely is on account of the belief that there are better days ahead and that life is to be enjoyed – attitudes have changed, aspirations have grown in size and people believe much more in their own capabilities.

So what is the message in it for Sales and Marketing Professionals?

Are you ready to reap the benefits offered by the Good Times in the country! Join the bandwagon like the smart people in the Automobile, Real Estate and other Luxury Goods businesses have already done and win big!

Build a portfolio, prepare a strong pitch, have a comprehensive package which showcases and delivers World Class Products and Services ….. And hit the ground running!

This is the opportunity: Be Present, Be Visible and Be Ready ………………………………………

………………………………………………………………….………………..………………….. India is buying NOW!

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